In a strategic move to attract new subscribers and elevate the viewing experience for soccer enthusiasts, Apple TV+ has announced a collaboration with globally renowned football icon Lionel Messi to offer a special promotion for the MLS Season Pass. This initiative, first brought to light through an eye-catching promotion on Lionel Messi's Instagram page and subsequently reported by 9to5Mac, is aimed at providing soccer fans who have yet to subscribe or are undecided about the MLS Season Pass with an irresistible opportunity to dive into the world of Major League Soccer. Launched with much fanfare in February 2023, the MLS Season Pass on Apple TV+ has revolutionized how fans access live soccer matches, offering an unprecedented all-access pass to every MLS game throughout the season, completely free of blackout restrictions. As the 2024 MLS season kicks off, Apple TV+ is reinvigorating its commitment to delivering exceptional sports content by reintroducing the one-month free trial of the MLS Season Pass. This limited-time offer, valid until April 5, allows new subscribers to immerse themselves in the excitement of the MLS with no upfront cost. Following the conclusion of the free trial, the service will be available at its regular price of $14.99 per month or $99 annually for those not already subscribed to Apple TV+. For existing Apple TV+ subscribers, the MLS Season Pass is available at a discounted rate of $12.99 per month or $79 annually, making it more accessible for dedicated fans to follow their favorite teams and players throughout the season.
